"Véritécoeur" is a name that means "sincerity" in French.
Brand Concept
"We create products that make the most of the appeal of the materials and prioritize comfort, making them feel like they're made with the warmth of human hands. From formal wear to everyday wear, we offer a rich collection that doesn't lose the brand's identity. Our creators hope that our products will grow into pieces that you will love and wear over and over again, becoming uniquely yours. We deliver everyday clothing that enriches the soul, with each individual lifestyle in mind."
The collection, created by a female designer with an atelier in Fukuoka, may look simple at first glance, but when worn, many of the items feel like they are wearing air, and are made from natural, soft materials such as cotton and linen, and are processed in a way that makes them feel like they are wearing air.
The twice-yearly exhibitions of the Spring/Summer collection and the Autumn/Winter collection feature exciting and attractive clothing that has a unique presence and will make you smile every time you choose or wear it.
It's a brand that makes you feel happy to be wearing Verite Cool!
Every season, Veritecure releases items made from fabrics that have been processed with "shrinking" (by applying heat to shrink the fabric) and "puckering" (by creating wrinkles or vertical shrinkage).
This finish gives a casual and gentle feel, and it already blends in with the skin, creating a natural and sophisticated look. I think the appeal of Vérité Coeur is that even new items can be easily incorporated into your wardrobe.
Items made with this fabric are very popular every season and have become a signature fabric for Veritecour.
I can't wait for the snow to melt and the soft spring sunshine to come.
Please take a look at the clothes you'll want to wear this spring.
Check out Veritecoeur items here .
We look forward to your visit.
YOSHIDA